If you own a website or depend on Google to drive traffic to your site, then you’ve likely experienced the gut punch of a dropped rank. The day you’re on Page One, but the next day you’re in the dirt. The drop in your views, clicks, and conversions? It’s what’s known as Google Drops.
It’s not only frustrating but even destructive. When it’s occurring…
TikTok is no longer a playground for Generation Z. As of 2025, with over 1.8 billion active users worldwide, TikTok is today a full business platform. From large corporations to small boutiques, businesses are rushing to TikTok to reach consumers in an alternate, visual, and viral way. But isn’t it the hype worth it? This article goes into details on the benefits, risks, metrics, strategies…
In the current digitally competitive landscape and a crowded marketplace, local SEO is more important than ever. While mobile-based searches continue to grow and voice-enabled devices influence consumer behaviour, companies that optimize their local SEO will be able to gain an edge in the competition. According to Google, 76% of those who perform a local search via their mobiles are in a place to…
Introduction
In the current fast-paced world of digital world, your website should be more than a mere digital brochure. It’s the basis of your company’s image, the heart of your advertising efforts, and frequently the first contact point to potential clients. However, creating a highly-performing site doesn’t only concern visuals or speed of loading. It’s all about…